SAMS has been in Emporia in Malmö for nearly ten years and opened a store at Mobilia in Malmö about two years ago. Now they want to open more stores in Sweden, and Hallarna was a natural next step.
"It makes good sense logistically," says Daniel Jessen, regional manager at Sams.
Sams sells men's clothing and primarily targets men aged 25–35, but has customers ranging in age from 20 to 60.
